<section id="privacy-policy"> <h1>Privacy Policy</h1> <p><strong>Website:</strong> <a href="https://www.magicianbirmingham.uk">www.magicianbirmingham.uk</a></p> <p>By using this website, you consent to the practices described in this Privacy Policy.</p> <h2>1. Data Collection and Controller</h2> <p> The website <strong>www.magicianbirmingham.uk</strong> is responsible for the collection and proper management of any personal information you submit through this site. </p> <p> We will keep your personal details secure and will use the information you provide in accordance with applicable privacy and data protection laws and this Privacy Policy. </p> <h2>2. What Information We Collect</h2> <p>We may collect and process the following types of information:</p> <ul> <li>Email address</li> <li>Home or billing address</li> <li>Telephone numbers</li> <li>Details necessary to arrange and manage bookings and events</li> <li>Any other information you choose to provide in enquiry or booking forms</li> <li>Website usage information, including through cookies and similar technologies</li> </ul> <h2>3. How We Use Your Information</h2> <p>The information you provide may be used in a number of ways, for example:</p> <ul> <li>To create and manage invoices and bookings.</li> <li>To provide you with the information, products, and services you request.</li> <li>To fulfil and manage any contract or agreement you have with us.</li> <li>To communicate with you about your enquiries, bookings, or our services.</li> <li>To tell you about other products and services we think may be of interest to you, subject to your marketing preferences.</li> <li>To manage customer service queries and support.</li> <li>To improve our website, services, and user experience.</li> </ul> <h2>4. Future Contact and Marketing</h2> <p> We may wish to send you information about our own products and services that we believe may be of interest to you. We may contact you by post, telephone, email, or SMS, where this is permitted by law and consistent with your preferences. </p> <p> You have the right to object at any time to the use of your personal information for direct marketing purposes. If you wish to change your marketing preferences or opt out of future marketing communications, please contact us using the contact details provided on <a href="https://www.magicianbirmingham.uk">www.magicianbirmingham.uk</a>. </p> <h2>5. How Long We Keep Your Information</h2> <p> We operate a system of retention periods to ensure that your personal information is stored only for as long as it is required for the relevant purposes or to meet legal, accounting, or regulatory requirements. </p> <p> Where your information is no longer required, we will ensure it is deleted or disposed of in a secure manner. </p> <h2>6. Cookies</h2> <p> Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. </p> <p> Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. </p> <h3>6.1 Google Analytics</h3> <p> Our website uses Google Analytics cookies to compile non-personally identifiable aggregate data about site traffic and site interaction. Google Analytics is not permitted to use the information collected on our behalf except to help us conduct and improve our business. </p> <p> The Google Analytics advertising features that may be enabled include, for example, Demographics and Interest Reporting and Google Ads remarketing, and integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers. </p> <p> Google Analytics cookies help us understand visitor preferences based on previous or current site activity, which enables us to provide visitors with improved products and services in the future. </p> <p> You can manage or disable Google Analytics cookies using tools such as the <a href="https://tools.google.com/dlpage/gaoptout" rel="noopener noreferrer" target="_blank"> Google Analytics Opt-out Browser Add-on </a>. </p> <h3>6.2 Google Ads Remarketing</h3> <p> This website may use Google Ads Remarketing. For this to work, Google places a cookie in your browser if you visit our website. Until you delete it from your browser history, this cookie may enable Google to show our adverts to you on certain partner websites that are signed up to Google marketing services, but only when you visit those partner sites. </p> <p> This is a form of online marketing intended to remind and encourage you to return and browse our website again. All information these cookies collect is aggregated and anonymous; it is not used to identify you personally. </p> <p> We do not merge personally identifiable information collected via enquiry or booking forms with non-personally identifiable information collected by Google Analytics or Google Ads remarketing cookies. </p> <h3>6.3 Managing Cookies</h3> <p> You can choose to have your computer warn you each time a cookie is being set, or you can choose to turn off all cookies. You do this through your individual browser settings (for example, Firefox, Safari, Chrome, Edge). Each browser is a little different, so please refer to your browser’s Help menu to learn the correct way to modify your cookie settings. </p> <p> You may also choose to delete cookies and other browsing data stored on your device via your browser settings if you wish to remove existing cookies placed by this or other websites. </p> <h2>7. Accessing and Updating Your Information</h2> <p> You have the right to request a copy of the personal information that we hold about you. If you would like a copy of some or all of your personal information, please contact us using the contact details provided on <a href="https://www.magicianbirmingham.uk">www.magicianbirmingham.uk</a>. </p> <p> We may charge a small administrative fee for providing this information where permitted by law. </p> <p> We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate or incomplete. </p> <h2>8. Linked Websites</h2> <p> Our website may contain links to other websites. This Privacy Policy applies only to <strong>www.magicianbirmingham.uk</strong>. When you follow links to other websites, you should read their own privacy policies to understand how they use your personal data. </p> <h2>9. Changes to This Privacy Policy</h2> <p> We keep our Privacy Policy under regular review and may update it from time to time. Any changes will be posted on this page. </p> <p> Please check this page periodically to ensure that you are happy with any changes. This Privacy Policy was last updated on 02/02/2026. </p> <h2>10. Contact</h2> <p> If you have any questions about this Privacy Policy or the information we hold about you, please contact us using the contact details provided on <a href="https://www.magicianbirmingham.uk">www.magicianbirmingham.uk</a>. </p> </section>